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Independent agency valuations · Australia-wide

Know what your agency, rent roll or book is worth. Be able to show why.

A signed valuation report for real estate agencies and rent rolls, broking books, advice practices and service agencies. You get a concluded value, the range the evidence supports around it, and the reasoning for every adjustment, at a fixed fee agreed before we start.

Still working out whether you need one? Read the common questions.

Start your agency valuation

$1,495+ GST

The Small Business Valuation is one fixed fee. We confirm it in writing before any work starts, and it never depends on the value we conclude.

What are you valuing?

The whole agency’s total annual turnover, excluding GST. Valuing only its rent roll? Tap Rent roll.

Your report in 2 business days. Delivery time starts once payment and all required information have been received.

Begin my valuation

You need no documents to begin.

Rather talk it through first? Call 0433 475 518

  • Your fee is set in writing before any work starts. It never depends on the value we reach.
  • We value agencies and books. We never broker, list or sell them, so no deal rides on the number.
  • You check the facts in a draft before the report is signed.
  • $1,495 + GSTFixed fee where the annual revenue of what is valued is under $2 million
  • 2 business daysTo deliver a Small Business Valuation
  • 17Agency and client-book types, each with its own page
  • $4,495 + GSTExpert report for a dispute or court, at any size
  • Draft firstYou review the facts before the report is signed

Delivery time starts once payment and all required information have been received.

Evidence and independence

Why the number holds up.

Agency Valuations prepares independent, signed valuation reports on agencies and client-book businesses across Australia: real estate agencies and rent rolls, strata managers, buyers agents, insurance and mortgage broking books, advice practices, marketing and recruitment agencies, travel agencies and freight forwarders. For sales and purchases, partner exits, staff equity, tax events, restructures and disputes.

01

Independent, structurally.

We agree the fee in writing before any work starts, so the answer cannot change what we are paid. We value agencies and books; we never broker, list or sell them, and we never act as both valuer and adviser on the same transaction. Ask us to arrive at a figure you have picked in advance and we will tell you plainly that we cannot take the engagement on that basis.

02

Evidence-led, not opinion-led.

We pick the method to suit the facts of your agency and what the report is for. Recurring income is tested against the records behind it, the supportable range is identified before a position within it is concluded, and every assumption, multiple and adjustment is recorded in the file.

03

Written to be questioned.

Methodology, adjustments, assumptions and limitations are set out in full, and before anything is signed you receive a draft so you can check the facts. A buyer's accountant, a lender or a departing partner's adviser can follow every step.

Valuations, nothing else

No broking, listing or selling, and no tax or financial product advice.

ATO guidance

We keep the ATO's market valuation guidance in mind as each report is prepared.

Draft first

You check the facts before anything is signed.

Named signature

The valuer who signs is confirmed to you before work begins.

The standard behind the report

Guided by APES 225.

APES 225 Valuation Services is the Australian professional standard for valuation work, issued by the Accounting Professional and Ethical Standards Board. We are an independent valuation practice, not an accounting firm, and every report we sign follows the guidelines of APES 225 Valuation Services. The standard is theirs. The discipline is ours.

Supportable rangeIllustrative
Concluded value$1.60m
Capitalisation of maintainable earnings
$1.48m to $1.76m
Multiple of recurring income
$1.39m to $1.71m
Comparable agency transactions
$1.52m to $1.83m
Net assets, adjusted
$0.62m to $0.66m

Signed by the responsible valuer
Working file retained

Illustrative. We built these figures for the example. They are not a client's.

01

The engagement is defined before work starts.

The guidelines ask for the purpose, the scope, the basis of value and the valuation date to be set out in writing, and for the report to say which type of engagement it is: a Valuation Engagement, a Limited Scope Valuation Engagement or a Calculation Engagement. We do the same, and we record exactly what is being valued: the whole agency, a share of it, a rent roll or a book.

02

Independence is stated, not assumed.

The guidelines expect the valuer to be objective and free of any interest in the outcome, and to disclose anything that could be seen to compromise that. Our fee is fixed before the work begins, it does not depend on the conclusion, and we take no part in the sale or purchase of the agency we value.

03

The reasoning is on the page, and the file supports it.

The guidelines expect the report to set out the information relied on, the methods chosen and why, the key assumptions and the limitations. Ours do, so that an accountant, a lender, the ATO or a court can follow how the conclusion was reached rather than take it on trust. The working papers are kept, so the conclusion can be explained long after the report is issued.

Why it matters. An agency valuation is usually read by someone on the other side of the table: a buyer, a departing partner, a lender or the ATO. It is challenged on process before it is challenged on the number: who prepared it, what they were asked to do, what they looked at, and what they left out. A report that follows the APES 225 guidelines answers those questions in advance.

What it costs

Fixed fees, published in full.

The fee is set by the annual revenue of what is valued: a rent roll's management income, an insurance or mortgage book's recurring income, or a whole agency's turnover. Up to $10 million of revenue the fee is printed here, so you know it before you pick up the phone. We do not bill by the hour, and the fee never depends on the value we conclude.

Find your package

Work out your fee here.

Move the slider to the annual revenue of what you are valuing. No details required.

Enter a dollar amount, leaving GST out, or drag the slider underneath. Short forms like 2.5m or 750k work too.

Where your revenue sits across the four fee bands

Your package

Annual agency turnover under $2 million

Small Business Valuation

$1,495+ GST$1,644.50 including GST

Report in
2 business daysDelivery time starts once payment and all required information have been received.
Who it is for
An agency, or shares or units in it, with annual turnover under $2 million.

Fees are shown in Australian dollars before GST, unless we say otherwise.

An expert report for a dispute or court is $4,495 + GST at any size. A rent roll or book valued on its own is banded by its own annual income, not by the agency's turnover.

Small Business Valuation

Fixed fee

$1,495+ GST

Annual revenue of what is valued under $2 million.

Signed and delivered in 2 business days.

Choose this package

Medium Business Valuation

Fixed fee

$2,495+ GST

Annual revenue of what is valued $2 million to $3 million.

Signed and delivered in 3 business days.

Choose this package

Large Business Valuation

Fixed fee

$3,495+ GST

Annual revenue of what is valued $3 million to $10 million.

Signed and delivered in 3 business days.

Choose this package

Business Valuation over $10 million

Fixed fee

Quotedin writing before work starts

Annual revenue of what is valued over $10 million.

We agree the delivery date with you before any work starts.

Ask for a written quote

In every report, whatever the package

  • A signed report giving a concluded value and the range the evidence supports
  • The method used, with a record of the evidence that supports it
  • Recurring income tested against the records behind it
  • Every assumption and limitation written out in full
  • A statement of independence, and the signature of the valuer responsible
  • A draft you can check for factual errors before the report is signed

Outside the fixed fee

  • testing the conclusion against a second or third valuation method
  • an expert report for a dispute or court, which is its own package
  • broking, listing or selling the agency, rent roll or book
  • tax advice or financial product advice. We prepare valuations, nothing else

From first call to signed report

Four steps. You know the fee at the second.

  1. 01

    Agree what is being valued

    On a fifteen-minute call we cover the purpose, what is being valued (the whole agency, a share of it, a rent roll or a book), the valuation date and the ownership.

  2. 02

    The fee, in writing

    Before you commit to anything, you see which package applies, its fixed fee and a delivery date.

  3. 03

    The analysis

    Earnings normalised, recurring income tested, the method chosen against the evidence, and the reasoning recorded in the file.

  4. 04

    A draft first, then the signed report

    First you see a draft, so you can check the facts. Then comes the signed report, which sets out the workings and the evidence.

These are our published fees, current as at 15 November 2026. Revenue is annual and excludes GST. Revenue of exactly $3 million is a Medium Business Valuation; exactly $10 million is a Large Business Valuation.

Expert report for a dispute or court: $4,495 + GST at any size, with the delivery date agreed before commencement.

Fixed add-ons: +$495 per retrospective (past) valuation date, and +$795 per additional entity. Both are agreed at engagement, never added afterwards.

Delivery time starts once payment and all required information have been received. On the call, before you engage, we tell you exactly which information that is. Where revenue is above $10 million, we agree the delivery date with you before any work starts.

The deliverable

What you actually receive.

A signed report written to be read by the owner, relied on by the accountant, and questioned by the other side of the deal. Every number in it traces back to a document or a stated assumption.

Illustrative layout

  • Working papers kept.

    We keep the file behind the report. If the valuation is questioned later, the method, the evidence and the reasoning can be shown.

  • The workings, not just the number.

    The normalisation schedule, the income tested, the multiple chosen and the evidence behind it are set out in the report itself.

  • Signed, and independent of the outcome.

    The valuer who signs is confirmed to you before work begins, and the fixed fee is agreed before the answer is known.

ContentsSections 01 to 08
  1. 01

    Executive summary.

    The conclusion, what drives it and the principal uncertainty. One page.

  2. 02

    Instructions, scope and basis of value.

    Who instructed us, what is being valued (the agency, a share of it, a rent roll or a book), what the report may be used for, and the independence declaration.

  3. 03

    The agency and its income.

    What it does, how it earns, how much of that income recurs, and multi-year performance against the balance sheet.

  4. 04

    Normalisation and maintainable earnings.

    Every adjustment, in both directions, with its evidence, and the earnings they produce.

  5. 05

    Method selection and multiple support.

    The methods considered, the one adopted and why, and how the multiple was reached for this agency.

  6. 06

    From enterprise value to the value of the interest.

    The bridge from the value of the agency to the value of the shares, units or book being valued, item by item.

  7. 07

    Sensitivities and key-person risk.

    What moves the answer, by how much, and the value on the assumption the principal or a key staff member leaves.

  8. 08

    Conclusion and material limitations.

    The concluded value, and the boundaries of the work stated plainly rather than buried.

Every package produces the same report. The depth of the analysis follows the agency, not the fee.

Before you call

What agency owners ask us.

How much does an agency valuation cost?

Agency Valuations publishes fixed fees, set by the annual revenue (excluding GST) of what is valued: a rent roll's management income, an insurance or mortgage book's recurring income, or a whole agency's turnover. Where that revenue is under $2 million, the Small Business Valuation costs $1,495 + GST and the report arrives in 2 business days. From $2 million to $3 million it is the Medium Business Valuation at $2,495 + GST, and from $3 million to $10 million the Large Business Valuation at $3,495 + GST; both arrive in 3 business days. Over $10 million, we quote the fee in writing before work starts. For a dispute or court, an expert report costs $4,495 + GST whatever the size. Two add-ons apply: $495 for each retrospective valuation date and $795 for each additional entity. Delivery time starts once payment and all required information have been received.

How is a rent roll valued?

A rent roll is valued on the management income it earns and how securely that income will carry on under a new owner. The valuation looks at the number of properties under management, the management fees charged, how long landlords have stayed, how spread the income is across owners, arrears and compliance, the property management team, and any retention or clawback terms in the sale. Each roll is valued on its own facts rather than on a rule-of-thumb multiple. A rent roll valued on its own is banded by its annual management income: under $2 million, the fee is $1,495 + GST.

What is my insurance brokerage or mortgage broking book worth?

It depends on how much of the income recurs, how reliably it has renewed, and whether it will stay once the book changes hands. For an insurance brokerage that means recurring brokerage income, renewal history, the spread of clients and classes of insurance, and who holds each client relationship. For a mortgage broking book it means trail income, the quality and age of the loan book, the lender mix, and the terms on which the book can transfer. A book valued on its own is banded by its annual recurring income: under $2 million, the fee is $1,495 + GST.

Can you value just the rent roll or the book, not the whole agency?

Yes. A rent roll, an insurance book or a mortgage broking book can be valued on its own, without the rest of the agency. The fee band is then set by that roll or book's own annual income (management income for a rent roll, recurring income for a book), not by the turnover of the whole agency. The fee is $1,495 + GST where that income is under $2 million, $2,495 + GST from $2 million to $3 million, and $3,495 + GST from $3 million to $10 million. Tell us at enquiry exactly what is changing hands, so the report values the right thing.

How long does an agency valuation take?

Two business days for a Small Business Valuation (revenue under $2 million). Three business days for a Medium Business Valuation ($2 million to $3 million) or a Large Business Valuation ($3 million to $10 million). Where revenue is above $10 million, or the report is an expert report for a dispute or court, we agree the delivery date with you before commencement. Delivery time starts once payment and all required information have been received. Before the report is signed, you receive a draft so you can check the facts.

Do I need a valuation to sell my agency?

Not always. Many agencies, rent rolls and books change hands on a negotiated price. An independent valuation gives you a supportable number before a buyer names theirs, shows a buyer how that number was reached, and gives your accountant market value evidence if the sale has tax consequences. Agency Valuations values agencies and books; it does not broker, list or sell them, so the report is independent of the deal. A valuation where the annual revenue of what is sold is under $2 million is $1,495 + GST.

Is a broker's appraisal the same as an independent valuation?

No. A broker's appraisal is usually an estimate of the price an agency might achieve on the market, prepared by someone whose fee may depend on the sale going ahead. An independent valuation comes as a signed report. It lays out the method, the evidence, the assumptions and the limitations behind a concluded value, and the valuer who prepares it has no part in the deal. Agency Valuations charges a fixed fee agreed before the work starts, from $1,495 + GST where the annual revenue of what is valued is under $2 million.

What do you need from me?

In most cases: financial statements and tax returns covering the last few years, current-year management accounts, and the ownership structure. For a rent roll, the management listing with fees and the date each landlord came on board. For an insurance or mortgage book, the client or loan listing with the income from each. Also any offer, heads of agreement or sale contract if one exists. We confirm the exact list on the first call, before you engage. Delivery time starts once payment and all required information have been received.

Is the valuation independent?

Yes. We agree the fee in writing before any work starts, so the answer cannot change what we are paid. Agency Valuations values agencies, rent rolls and books and never brokers, lists or sells them, so it has no part in any deal. If you ask for the valuation to reach a number you have already chosen, the engagement is declined on those terms. Each report states its independence, and its methods, evidence and assumptions are set out so the other side can test them.

Who prepares and signs the report?

A suitably qualified business valuer prepares and signs every report. The valuer who signs your report is confirmed to you in writing before work begins. Every report follows the guidelines of APES 225 Valuation Services, and we keep the ATO's market valuation guidance in mind as it is prepared. Agency Valuations prepares valuations and nothing else: it does not give tax advice or financial product advice, so your accountant or adviser remains the person to advise you on what to do with the value.

Get started

Get an agency valuation you can stand behind.

Before you commit to anything, a fifteen-minute call settles which package applies, its fixed fee and the timing.

0433 475 518

Weekdays, 9:00am to 5:30pm Melbourne time. Or email hello@agencyvaluations.com.au.

Where most matters start

Small Business Valuation. $1,495 + GST.

For an agency, rent roll or book whose annual revenue is under $2 million. The signed report arrives in 2 business days. Delivery time starts once payment and all required information have been received. Larger agency? Tell us in the form and we will confirm the right package.

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No obligation, and no sales sequence.